Monika Ferch is co-founder and partner at Dark Horse. She is part of the marketing team, spends half of her time on the stages of various conferences and is involved in a NGO for Indian children. As a co-author of “Thank God, It’s Monday” she has been exploring new work paradigms and ways to improve companies innovation culture. Dark Horse uses Design Thinking, Service Design and Culture Hacking to enable organizations to utilize the market and work potentials of the digital age. The agency was co-founded by thirty Generation Y professionals from 25 disciplines, who flexibly work together without any hierarchies but with a shared belief: To innovate and to do things differently.